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Each of those specialties has helped the photographer to stand out in the marketplace, win jobs or make sales. They’ve given the photographer a niche.

That doesn’t mean that as a niched photographer, you can’t take pictures of other things too. You can. But if you can become known as a specialist in one area, and do work in that area particularly well, you can expect to pick up a steady flow of work from buyers in that small market.

Like Jason Hawkes, having your own website filled with specialist images is a good place to start.

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