Comments on: Using Direct Mail Blasts to Market Your Photography http://blogs.photopreneur.com/using-direct-mail-blasts-to-market-your-photography Marketing Your Photography Business Fri, 10 Feb 2012 04:53:21 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Michael http://blogs.photopreneur.com/using-direct-mail-blasts-to-market-your-photography/comment-page-1#comment-6673 Michael Tue, 08 Mar 2011 17:10:48 +0000 http://blogs.photopreneur.com/?p=983#comment-6673 I'm jumping on the train a little late but if you use variable data printing and select certain photos to be mailed to certain demographics based on location, age, ethnicity, income, etc. you can produce a piece that with create a better connection with the prospective client and thus get a better response rate. I'm jumping on the train a little late but if you use variable data printing and select certain photos to be mailed to certain demographics based on location, age, ethnicity, income, etc. you can produce a piece that with create a better connection with the prospective client and thus get a better response rate.

]]> By: Photography Marketing http://blogs.photopreneur.com/using-direct-mail-blasts-to-market-your-photography/comment-page-1#comment-3156 Photography Marketing Tue, 08 Sep 2009 08:26:10 +0000 http://blogs.photopreneur.com/?p=983#comment-3156 self-promotion of Photograpers is one of problems of some photographers.....Great!!!!its really give me an idea as a photographer... self-promotion of Photograpers is one of problems of some photographers.....Great!!!!its really give me an idea as a photographer...

]]> By: Tyler Garns http://blogs.photopreneur.com/using-direct-mail-blasts-to-market-your-photography/comment-page-1#comment-3147 Tyler Garns Fri, 04 Sep 2009 23:29:31 +0000 http://blogs.photopreneur.com/?p=983#comment-3147 Some recent studies show that younger audiences are responding well to direct mail because they're so digitized that an actual hard copy mail piece is "new" to them. If your audience is younger, definitely worth a try. Some recent studies show that younger audiences are responding well to direct mail because they're so digitized that an actual hard copy mail piece is "new" to them. If your audience is younger, definitely worth a try.

]]> By: Erick @ DSLRBlog Photo Business Blog http://blogs.photopreneur.com/using-direct-mail-blasts-to-market-your-photography/comment-page-1#comment-2719 Erick @ DSLRBlog Photo Business Blog Tue, 26 May 2009 15:45:19 +0000 http://blogs.photopreneur.com/?p=983#comment-2719 Hi, nice article, as always. Though in this case, I think Adwords is probably more cost effective and easier. Perhaps it depends on the kinds of clients you have. - In any case, also wanted to let you know I included you in my list of the best business blogs in a recent post on DSLRBlog. You can find it here: <a href="http://dslrblog.com/best-photography-business-blogs/" rel="nofollow">Top 10 Best Photography Business Blogs</a> Keep up the good work. Erick Hi, nice article, as always. Though in this case, I think Adwords is probably more cost effective and easier. Perhaps it depends on the kinds of clients you have.
-

In any case, also wanted to let you know I included you in my list of the best business blogs in a recent post on DSLRBlog. You can find it here:

Top 10 Best Photography Business Blogs

Keep up the good work.
Erick

]]> By: L paez http://blogs.photopreneur.com/using-direct-mail-blasts-to-market-your-photography/comment-page-1#comment-2682 L paez Wed, 13 May 2009 13:50:57 +0000 http://blogs.photopreneur.com/?p=983#comment-2682 Two ideas about wedding photography related to this article: 1) Direct Mail - Use demographics as best as you can to target any marketing campaign. Either target the end customer (women in the 22-40) age range, or think of a referral campaign where you target parents. Sending a campaign to neighborhoods with higher income levels is probably going to mean more customers and profit. 2) Sell More Photography-relevant products! - Think out of the box in terms of the services you offer to your clients. Our company offers print on demand collateral like flyers that a smart photographer could use to sell as an "add-on" service. Wedding handouts with both engagement photos in the design as well as the wedding agenda & list of groomspeople would be a must have for some couples. Just a thought, Two ideas about wedding photography related to this article:

1) Direct Mail - Use demographics as best as you can to target any marketing campaign. Either target the end customer (women in the 22-40) age range, or think of a referral campaign where you target parents. Sending a campaign to neighborhoods with higher income levels is probably going to mean more customers and profit.

2) Sell More Photography-relevant products! - Think out of the box in terms of the services you offer to your clients. Our company offers print on demand collateral like flyers that a smart photographer could use to sell as an "add-on" service. Wedding handouts with both engagement photos in the design as well as the wedding agenda & list of groomspeople would be a must have for some couples.

Just a thought,

]]> By: axw5 http://blogs.photopreneur.com/using-direct-mail-blasts-to-market-your-photography/comment-page-1#comment-2677 axw5 Tue, 12 May 2009 17:09:19 +0000 http://blogs.photopreneur.com/?p=983#comment-2677 "a wedding photographer could reasonably expect to pick up between 2.5 and ten jobs from that mailout" This tells me a couple of things- one, you've never done this yourself and two, you're not very well versed in the wedding market. You'd be lucky to get a 1% response from a targeted brides list and of that 1% that call, expecting to book 30%-100% is pure folly. "a wedding photographer could reasonably expect to pick up between 2.5 and ten jobs from that mailout"

This tells me a couple of things- one, you've never done this yourself and two, you're not very well versed in the wedding market.

You'd be lucky to get a 1% response from a targeted brides list and of that 1% that call, expecting to book 30%-100% is pure folly.

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