Marketing Your Photography At Amazon.com


That Amazon.com is a good place to buy stuff isn’t news. It’s also a good place to sell stuff, if you’re the author of a book or a manufacturer of anything from abacuses to zest. But what you can’t find on Amazon is a tab that says “photographic services.”

That doesn’t mean you can’t market your photographic services on Amazon though.

Used smartly, Amazon’s reviews can be very effective places to put your skills in front of buyers.

The reviews have to be honest and good. They have to be professional and make you look like a professional. You have to know what you’re talking about and, most importantly, you have to mention your own experiences. That doesn’t just prove that what you’re writing is worth reading, it also creates the sort of curiosity that drives readers to your profile.

That profile page is where you can do your marketing, subtly of course. It should say exactly who you are, what you do and how you can be contacted. You can even include your URL in your name to make sure that people know where to go next when they want to buy your pictures or hire you for an assignment.

And you can upload an entire photo gallery to show off your work. (But don’t forget to make sure you keep the resolution and the sizing low to scare off picture thieves.)

The most obvious place to put photography-related reviews is on equipment products. That’s fine. It will add to your image and help to build up your status as a reviewer. But it won’t land you jobs. Photographers look at equipment, not buyers.

The same is mostly true of photography books. You might find a few buyers looking at volumes of pictures but again, it’s often photographers who do that.

It’s the products that your potential clients would use that are the best hunting grounds for photographers looking for sales. So if you’re a wedding photographer, write a review of a book about wedding planning and include wedding photos in your profile. If you sell microstock, write a review of a book about website building or small publishing and give a photographer’s perspective. Do the same for interior design products or anything else that could be looked at by someone interested in buying pictures or hiring a photographer.

If Amazon is going to hand out free space on one of the world’s most popular websites, don’t be afraid to use it — and put your services in front of their customers.


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