It seems that getting your art hung on the walls of exclusive homes might well be easier than many photographers think. And not just houses. the same is true of the walls of large hotels, including the Sheraton, Hyatt and Four Seasons.
Farmboy Fine Arts, a Vancouver-based art and design firm whose clients include major hotel chains as well as casinos, healthcare and retail environments, is looking for submissions from photographers — and you don’t have to be a professional to send in your images.
Todd Towers, President and Creative Director, told us:
Photographers that are interested in submitting work can email [email protected] with their contact information, a selection of 10-20 low resolution jpegs for review or a link to their website/online portfolio.
The images are entered into a database which clients — 90 percent of whom come from outside Canada — can search for photos to decorate their homes and businesses. Farmboy Fine Arts prints and designs the images in a range of different formats, from Backlit Acrylic Digital Art to Digitally Printed to Wallpaper, Aluminum and as Architectural Elements. The company will then pay a royalty and a commission to the photographer for each image they sell.
It’s hard to say exactly what this will be since the royalty depends on the number of pieces and material printed on, and the commission depends on the size of the project. The commission paid out is a percentage of our gross profit.
Farmboy Fine Arts uses photos that fit into six categories: abstract, architecture, landscape, lifestyle, organic, still life, and technology. Images that are similar to stock photographs though are unlikely to be sold as they don’t match Farmboy’s style or that of its clients, says Todd.
City-specific images are currently in high demand and so are photos that are “‘art-driven,’ conceptual and even a bit edgy.”
Occasionally, the company will also issue a call out to photographers for photos for a specific project when it doesn’t have suitable content. Images that aren’t used are added to the photographers’ portfolios and may be used by other clients in the future.
To increase the chances that your images will be used, Todd recommends submitting photos of different subjects… and doing it often.
The best way to ensure work is sold is to submit not only a broad range of subject matter, but also to regularly submit images and build up their numbers. It’s no big secret that our photographers who have the most images with the most subjects sell the most work.
Another way to help get… images noticed is to submit work when we do the call outs. This is a great way for photographers to submit for specific projects as well as strengthen their collection with us.
Photographers are only informed when the project is delivered as clients can sometimes cancel. And payment is made after Farmboy Fine Arts receives its share, which suggests there might be something of a wait between call out and payment.
On the other hand, it also suggests though that having submitted an image, you might be surprised to find a check in the mail when you least expect it.
Take a look at Farmboy Fine Arts here and tell us how you get on.